After focus groups revealed that my company’s current corporate image reminded them of a “dull forty-something white male”, they decided it was time to make a change. So, Affymetrix hired a design team to help freshen our brand.
I think the new branding looks great! This is the video used to kick off the effort. In my opinion, it’s too long, and feels too much like a PowerPoint presentation, but it does convey key design elements of the “New Affymetrix”. Nicely done!